@book{772,
	author = {Burgelman, Robert A. and Maidique, Modesto A.},
	title = {Strategic management of technology and innovation},
	publisher = {McGraw-Hill/Irwin},
	year = {c2001.},
	address = {Boston },
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/description/mh021/00040689.html}
}