<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00638nam a22001937a 4500</leader>
  <controlfield tag="005">20250813111735.0</controlfield>
  <controlfield tag="008">250813b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780131469563</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">.13 B45 2004</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Roger J. Best</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Market-Based Management</subfield>
    <subfield code="b">Strategies For Growing Customer Value And Profitability</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4th</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">United States of America</subfield>
    <subfield code="b">Pearson College Div</subfield>
    <subfield code="c">2005</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxii, 506pgs</subfield>
    <subfield code="b">ills</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographic references and index


</subfield>
  </datafield>
  <datafield tag="541" ind1=" " ind2=" ">
    <subfield code="a">Nigeria Connects

</subfield>
    <subfield code="c">Donation

</subfield>
    <subfield code="d">08/08/2025</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="v">Management</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">1614</subfield>
    <subfield code="d">1614</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">FUHSI</subfield>
    <subfield code="b">FUHSI</subfield>
    <subfield code="d">2025-08-13</subfield>
    <subfield code="i">003695</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o"> HF5415.13 B45 2004</subfield>
    <subfield code="p">003695</subfield>
    <subfield code="r">2025-08-13 11:20:56</subfield>
    <subfield code="w">2025-08-13</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
