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  <titleInfo>
    <title>Marketing Management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Philip Kotler</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kevin Lane Keller</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Upper Saddle River, N.J. USA</placeTerm>
    </place>
    <publisher>Pearson</publisher>
    <dateIssued>2016</dateIssued>
    <dateIssued encoding="marc">2009</dateIssued>
    <edition>15th</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxi, 692pgs. 29cm. ill. pictures, colored. </extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, Kevin Lane Keller.</note>
  <note>Includes bibliographical references and index</note>
  <note>Nigeria Connects

 Donation
 08/08/2025</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing Management</topic>
  </subject>
  <classification authority="lcc">HF5415.13  .K64 2016</classification>
  <identifier type="isbn">9780133856460</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">080107</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250813100751.0</recordChangeDate>
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