TY  - BOOK
AU  - Thomas C. O'Guin
AU  - Chris T. Allen
AU  - Richard J. Semenik
TI  - Advertising and Integrated Brand Promotion
SN  - 9780538478328
AV  - HF5821  .O34 2012
PY  - 2012///
PB  - CENGAGE Learning
KW  - Advertising Media Planning Branding
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical reference and index

ER  -