Advertising and Integrated Brand Promotion
Thomas C. O'Guin
creator
Chris T. Allen
Richard J. Semenik
text
CENGAGE Learning
2012
6th
monographic
eng
xli, 6933pgs ill;
Includes bibliographical reference and index
Nigeria Connects
Donation 08-08-2025
Advertising Media Planning Branding
Marketing
Advertising
HF5821 .O34 2012
9780538478328
250812
20250812122219.0