Advertising and Integrated Brand Promotion (Record no. 1519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250812b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780538478328 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Thomas C. O'Guin |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | CENGAGE Learning |
| Date of publication | 2012 |
| 300 ## - COLLATION | |
| Pagination | xli, 6933pgs |
| Other physical details | ill; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical reference and index<br/> |
| 650 ## - TRACINGS | |
| Main Subject | Advertising Media Planning Branding |
| Subdivision (1st) | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Advertising |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Chris T. Allen |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Richard J. Semenik |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .O34 2012 |
| 541 ## - SOURCE OF ACQUISITION | |
| Source of acquisition | Nigeria Connects |
| Method of acquisition | <br/>Donation |
| Date of acquisition | 08-08-2025 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Accession No. | Total Checkouts | Full call number | Barcode. | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | FUHSI LIBRARY | FUHSI LIBRARY | 2025-08-12 | 003713 | HF5821 .O34 2012 | 003713 | 2025-08-12 | 2025-08-12 | Books |