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Market-Based Management Strategies For Growing Customer Value And Profitability

Roger J. Best

Market-Based Management Strategies For Growing Customer Value And Profitability - 4th - United States of America Pearson College Div 2005 - xxii, 506pgs ills

Includes bibliographic references and index

ISBN: 9780131469563

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415 / .13 B45 2004

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Market-Based Management Strategies For Growing Customer Value And Profitability